Target Audience

When deciding on our target audience we listed some of the things our film would contain; strong language, violence, possible sex implications. We then researched into what the actual classifications were for each rating. We were expecting it to be either a 15 or 18. We were correct. The classification for a a film to be certificated as a 15 are as follows;

Only those over 15 years are admitted. Nobody younger than 15 can rent or buy a 15-rated VHS, DVD, Blu-ray Disc, UMD or game, or watch a film in the cinema with this rating. Films under this category can contain adult themes, hard drugs, strong language and one use of very strong language, moderate-strong violence/sex references, and undetailed sex activity.

And after comparison with the classification for an 18 certificate; 

Only adults are admitted. Nobody younger than 18 can rent or buy an 18-rated VHS, DVD, Blu-ray Disc, UMD or game, or watch a film in the cinema with this rating. Films under this category do not have limitation on the bad language that is used. Hard drugs are generally allowed, and strong violence/sex references along with strong sexual activity is also allowed. Scenes of strong real sex may be permitted if justified by the context.

We compared both and thought about how our opening would set up the film. After considering the content of our opening we thought that we would rate it as a 15. This is because the content would not be as extreme enough to classify it as an 18.